50’s highly anticipated Before I Self Destruct, didn’t do as well on the charts as we all may have thought. 50’s fourth album only sold 160,000 copies in its first week sales, his worst first week ever..
The album was leaked online a week before it was set to drop, which definitely contributed to the low sales, but 50’s surprisingly not upset and doesn’t even consider it a failure. 50 says:
“For myself, I’m asking myself, ‘What did you expect, bro? Your fans got it when it was available, at the first available opportunity. For me this album is a prequel — it’s full circle. When the energy around a project is the way this is, you can’t really feel like it’s a failure. Like, I look at the numbers and am like, ‘What is this?’
“I’ve already assessed that the album has been out a month before its actual release period [due to an online leak, and the album’s early digital release due to the leak]. So when you got that, you go, ‘Well, what did you actually expect?”
You can’t blame 50 for low sales especially in the industry these days, where no one except Jay-Z can sell records, but that isn’t stopping Rick Ross from having the last laugh…