adidas’ new advertising campaign “All Originals Represent” features brand ambassadors Nicki Minaj, Big Sean, K-Pop artist 2NE1, Derrick Rose, and designer Jeremy Scott. The campaign is supposed to highlight the creative spirit specific to unique cities around the globe. According to Hermann Deininger adidas brand,

“This generation is always looking for a chance to go all in to their own beat; an opportunity to show the world their passions and their talents. This campaign builds on the desire for self-expression, and we are enabling our consumers to share with us and the world their creativity, and what originality means to them”