Tuesday, July 21st, 2009 at 12:36 pm
With his debut album, Ghetto Fabolous being released the same day as the September 11th attacks on the World Trade Center, Fabolous still managed to push over a million copies into the hands of his fans.
Four albums later, you can bet he’s gunning for that same result with his newest project, Loso’s Way.
Recruiting nothing but heavy-hitters, the album’s credits reads like a who’s who of production and artists alike with people such as Jemaine Dupri, Jay-Z, Ne-Yo, Trey Songz, Ryan Leslie [Click for album review], Lil Wayne, Keri Hilson, The Alchemist [Click for interview], Marsha Ambrosius (formerly of Floetry), and newcomer Jeremih [Click for album review] all joining the party.
Loso’s Way jump-starts with horn-oriented ‘The Way’ (prod. by StreetRunner).
Over the blaring trumpets and drum loops, Fab talks about how he’s survived in the game with no big names holding his hand:
“Let’s talk about how I’m killin’ everything I touches/or how I walked in this game with no crutches/no Diddy, no Preem, no Dr. Dre/no Cash Money from Baby, and no Rocs from Jay.”
From there, DJ Khalil provides the perfect backdrop for ‘Imma Do It’ (feat. Kobe), as Fab tells you how he feels about outside criticism with lines like; “And who are you to tell me how to conduct myself/why don’t you practice safe sex, and go f*ck yaself.”
‘Money Goes, Honey Stay’ features Jay-Z, but Fabolous restricts him to hook duty, as the younger Brooklynite takes on all of the lyrical commitments himself. Having a good knack for balancing street with radio, Fabolous’ radio-friendly tunes come in on ‘Everything, Everyday, Everywhere’ (feat. Keri Hilson and prod. by Ryan Leslie), and ‘The Fabolous Life’ (also produced by Ryan Leslie).
It wouldn’t be a “Loso” album without one of his family posse cuts, and it comes on ‘There He Go’ (feat. Red Café, Paul Cain, and Freck Billionaire). Lil Wayne makes his appearance on the marching band-themed ‘Salute’ with both rappers trading off braggadocio lines.
Fabolous then incorporates his patented female-based songs into the equation with ‘Last Time’ (feat. Trey Songz) and ‘Makin’ Love’ (feat. Ne-Yo). From there, he ends Loso’s Way with a strong showing on ‘I Miss My Love,’ (prod. by Sean C & LV), The Alchemist-produced ‘Lullaby’ (which also features Just Blaze on the scratches), and the rocky friendship/relationship tales of ‘Pachanga.’
Whereas his last two albums in Real Talk and From Nothin’ To Somthin’ seemed a little empty and filled with skippable material, Loso’s Way is more of a complete project, and it’s easy to tell that Fab took his time to actually construct it.
Making better choices in beat selection this time around, mixed with his wordplay, and right decisions on collaborations—the people who chose to first follow him on September 11th, 2001 shouldn’t have any problem following him once again on July 28th, 2009.