Jay-Z announced the death of Autotune with his song ‘D.O.A.’ earlier this year, but as noted through various Tweets and Internet blogs, Harlem natives Webstar and Jim Jones can care less about what Mr. Carter has to say.
So with that said, Jim Jones and Webstar come together for the formation of The Rooftop, an album doused in Autotune, party themes, and pop culture trends transformed into songs.
After the legendary Brucie B lays down the intro, ‘O.M.G’ (an abbreviation of “Oh My God” if you didn’t know), as Jim Jones and Webstar give examples of why females would say that in their presence.
‘She Can Get It’ then picks up the slack with the both of them describing what kind of girls peak their interest. Styles P makes a surprise visit on ‘Uptown,’ as he helps them represent their borough. ‘Take You Down’ is another song geared towards the ladies, but Webstar and his crew take the sensitive route, instead of choosing the vulgar one.
As the Twitter craze continues to grow, Webstar takes full advantage of it (before someone else did), and creates ‘Follow Me On Twitter,’ and with that title, the subject matter is pretty self-explanatory.
The mood of the album remains the same with songs like ‘In The Air,’ ‘Dancing On Me’ (feat. Remo and Juelz Santana [Click for interview]), and ‘Bring It’ all catering to synths and Autotune.
The Rooftop isn’t a Hip-Hop album in the pure sense of the word, but when Jim Jones and Webstar set out to create it, that’s probably not what they had in mind anyway.
Filled with uptempo hype music, the record is probably best served as a template for the next wave of ringtone songs, and that was most likely the goal from the beginning.