After a successful 2006 and a strings of hits Bad Boy Records has announced that they have renewed their relationship with Block Enterprises, the label home to Yung Joc and Boyz N Da Hood and headed by Russell ‘Block’ Spencer.
"As we have continued to expand the musical scope of Bad Boy, we knew we had to be plugged into the creative and vibrant Southern scene,” Diddy said. “When Block and I first met, I realized he had an ear for the streets of the South and that he would be the perfect person to be our partner in developing and breaking new talent. The success of Boyz N Da Hood and Young Joc proves that our instincts were right, and there is much more fantastic music in the pipeline from the Block/Bad Boy South team. I am thrilled that we have renewed our commitment to this great relationship."
Bad Boy and Block Enterprises are currently hard at work on new albums from Boyz N Da hood and Yung Joc plus debut albums from Boyz member Big Gee and a debut album from Gorilla Zoe.
"As the South market grew, Diddy and Bad Boy realized they needed to be involved,” Block said. “I was looking to take the music we make in the South to another level, and the collaboration between Block Enterprises and Bad Boy South was the perfect avenue for both of our companies. Look at the success we have already attained. When the machine is working successfully, you don’t look to fix it, but to add to it to make it better. The renewal of our deal is going to make the Block/Bad Boy South partnership even bigger."