Thursday, June 10th, 2010 at 8:45 am
Trying not to give up my age- I’m 25(wink wink) but I’ve been going to Music Conferences for many years. I’ve watched SXSW grow from 200 folks in a concentrated area focusing mainly in the Rock Arena to exploding into Urban and hundreds of thousands descending upon Austin, to MIDEM in Cannes, to Womex, PopKomm, CMJ, Winter Music and countless others. In fact- the very first music conference I ever attended was New Music Seminar in 1991. NMS had a great reputation for having mixed genres, a nice cross section of industry folks and the hottest panels and artist showcases. I had many fond memories in 1991. I went again in 1994 and it dissolved in 1995. End of an era but that’s of course when College Music Journal’s Conference picked up steam and started to thrive. I’ve been to CMJ ever since.
The founders were Tom Silverman and Mark Josephson. The Seminar came to a halt in 1995. With many requests to bring it back- people in the industry who missed it madly or would just say to Silverman- you have to re-launch it bring it back- something! So with all the phone calls and pontificating- ‘Back by Popular Demand’- NMS re-launched in 2009.. Tom Silverman at the helm along with one of the original staff members Dave Lory who is Tom’s partner. Last year it launched in 2 Cities. NY, and Chicago with this year in LA during Grammy week. Daniel Ek of Spotify gave the keynote. LA sold out. A major buzz coming off all 3 of the Cities and back in NY for July except this time has expanded into multiple days where as previously were 1 day events and a cocktail.
The business has turned upside down- The old record business is over. It’s a new day/a new model and by coming to New Music Seminar you’ll learn a whole innovative way of marketing/promotion. Learn how to monetize the revenue around the music. The Music biz is participatory. This new way of business is emerging fast. A digital Age- Collaboration and Relationships. It’s geared to artists on the verge and the movers/shakers in the new Era.
Check this clip from the launch last year. As Tom Silverman puts it so eloquently “You are the trouble makers, the rebel rousers, the upstarts- you are the future of the music business”
New Music Seminar and OurStage have partnered up for Artists on the Verge. Over 600 artists have been selected in all genres. The project is aimed to aid aspiring artists who are judged to have the greatest success. Winners walk away with over $40,000 in promotion/consultations and marketing. Fans will have a chance to vote for their favorite artists through OurStage and the three finalists picked will perform at the packed seminar on July 20th and the Grand Prize winner will be announced the next day and receive the New Music Seminar Reflection Award. So out of the few hundred selected I’ve picked Nick Eden to spotlight. Singer/songwriter originally from Gulfport, MS has made Atlanta his home. Soul/R&B. Follow him on Twitter.
We wish him the best of luck and we’ll see you at NMS!