EA Sports has had success with the Def Jam fighting game franchise and will continue to develop titles for the new generation of game consoles. Def Jam: Icon for the Playstation 3 and Xbox 360 is currently in development and scheduled to hit stores in March 2007.
“Music is the cornerstone of hip-hop culture so we wanted to incorporate music and rhythm into the actual gameplay mechanics,” said Kudo Tsunoda, executive producer and General Manager of EA Chicago. “In Def Jam: Icon, we are changing the way fighting games are played! We are completely innovating the role of the environments in the games, moving from the typical lifeless arenas the hip-hop celebrities are fighting in to environments that play an instrumental part in the fight where they will react to the music and interact with both characters like a third fighter.”
EA said that the music will effect how players fight in each venue and environmental interactions and hazards will become a key strategy to staying alive. Most of the artists that were in past games will be in the new titles including Ludacris, T.I., and Big Boi.
“We have worked very closely with the team to ensure that authentic hip-hop culture and lifestyle permeates through every part of the product. Def Jam: Icon will guarantee the ultimate combination of a real hip-hop experience and revolutionary fighting gameplay,” added Lauren Wirtzer, VP Marketing, Def Jam Enterprises.