For Sean ‘Diddy’ Combs, it’s not enough to just have one of the top selling colognes in the country. Diddy has now upgraded the highly successful Unforgivable fragrance to a new limited edition Unforgivable Multi Platinum.
Combs told USA Today that this “luxury version” of Unforgivable is comparable to fine wine.
The new cologne will cost you $65 for 2.5 ounces, $10 more than the regular version, and is likely to only be around for a short time. “I’m definitely attracted to something that won’t be around a long time,” Diddy explained.
With the introduction of Unforgivable Woman this fall, the ladies can now walk around listening to Diddy’s music while smelling like him at the same time.