The urban community will gather at the world famous Apollo Theater on Thursday, December 7, 2006 at 7:00 p.m. to celebrate the 10th Annual Justo Mixtape Awards. The ceremony will be hosted by Hip Hop DJ pioneer, Red Alert. 


The first of its kind, the Mixtape Awards celebrates and honors deejays for breaking new records and artists and creating promotional brand buzzing tools.  The brainchild of Justo Faison, a music industry marketing and promotion veteran, the Mixtape Awards was created to bring attention and recognition to the mixtape subculture, often the first stop for new hip hop artists, both signed and unsigned. 


Solidifying its hold on the urban culture, while broadening its audience, this year new categories have been added to the ballot.  The new categories include: Best International DJ, Best Raggeton Mixtape DJ, Best Reggae Mixtape DJ and Best Mashup Awards. 


Power 105.1 is the official radio sponsor for this year’s award show and Sucker Free Sundays, on MTV2, will broadcast live as Steve Rifkind is awarded, Mixtape Top Executive and Lifetime Achievement Award for a Special Edition: Justo’s Mixtape Awards 2006.  


The world famous Apollo Theater, a New York City and New York State landmark, will host this year’s event and continues to celebrate and promote the cultural heritage and performance traditions of communities of color, while preserving and building upon the theater’s rich history and serving as a cultural and educational resource for the community and the public at large.