Come on Jay!  Rocawear is not a “great American brand”.  Ralph Lauren maybe, but not R0cawear.  I mean the company that owns Rocawear also owns Joe Boxer which should really put things in perspective for you.  Plus when was the last time you saw Hov wearing this sh*t?  You know Rocawear sucks when the guy who made millions off it wouldn’t be caught dead wearing the stuff (in real life, ads don’t count).  But get that money bruh bruh.  Just don’t insult my intelligence while you do it.  According to EurWeb:

“We are a great American brand. We don’t envision ourselves as an urban brand or streetwear brand,” explained Jay-Z. “We wanted to show people how we’ve evolved and repositioned ourselves, without abandoning our original DNA.”