Most of you are probably unfamiliar with the beautiful Jamaican singer/songwriter, Jovi Rockwell.  Well now is your time to get familiar.  Jovi lets us know exactly who she is and what she represents.  Her music is “a mixture of elements of reggae, elements of soul, elements of pop music, and a little bit of hip-hop.”  She discusses getting off her major label deal to gain more creative control.  She also touches on her aspirations outside of music.  Finally she explains how she “talks with swag”.  To get caught up on her music check her “Over Bucktown Freestyle” and her videos for “You’re Gonna Need Me” ft Mr Vegas &  “Rizzla“.  Be sure to look for a lot more from Jovi in 2010.

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Who Is Jovi Rickwell? from iHipHop on Vimeo.

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