Monday, January 29th, 2007 at 7:11 am
Founded (Date): Fat Beats launched a retail store in July 1994, in June of 2002 Fat Beats launched a record label with the release of Atmosphere’s God Loves Ugly.
Backstory Fat Beats expanded their operations from 3 retails stores, an e-commerce site and independent distribution company with the launch of a record label through Sony/BMG distribution. Fred Feldman, a veteran in the music industry who ran Profile Records, later launched his own rock label Triple Crown Records and currently resides as the Vice President of East West/Warner Brothers was hired to oversee the start of the label and to hit the ground running. Fat Beats opted to start a label because we were working with at least a dozen artists who got signed to majors and consulting for some of the top independent labels, we felt like there was a lot of unappreciated talent out there that needed to be heard.
Greatest Achievements We are proud of every record we release, but naturally it’s gratifying when you see a record really resonate with the fans. Some of our highlights include releasing Atmosphere’s first official album, Soul Position’s debut album, signing One Be Lo and releasing his debut solo album, signing Black Milk, and working with Timberland to create their first co-branded limited edition boot.
Current and Future projects Black Milk – Popular Demand hits stores on 3.13.2007 – DON’T SLEEP!!! One Be Lo follows up on the critically acclaimed S.O.N.O.G.R.A.M. with his sophomore release L.I.F.E. Akrobatik is back hot off his collaboration with Mr. Lif as the Perceptionists with a new album called Absolute Value set for a second quarter release. Last but not least Buffalo. NY natives Psuedo Slang come heavy with the jazz with their debut album We’ll Keep Looking.
Goals and Purpose Our goal is to release good music that has a long shelf life. So many records come out, get purchased and quickly forgotten – we try to release records that are timeless.
Within the Game (How does the label fit within the current climate of hip-hop? Or does it even fit in at all? What’s the label’s personality in relation to the rest of hip-hop?):
Fat Beats has a unique position due to our history in the independent hip-hop scene. We try to use our credibility and our reputation for doing good business to attract the most talented artist in the scene and to get their music to as many ears as possible.