By Quibian Salazar-Moreno

       People may try to hate on the FCC, but indie and local artists will be getting a lot more love because of them. This week the Federal Communications levied the largest fine in history, $12.5 million, against the four largest radio conglomerates in the nation for payola practices. Clear Channel Communications, CBS Radio, Entercom Communications, and Citadel Broadcasting alleged received money, plane tickets, clothes, and a bunch of other expensive gifts from record companies to play songs on their stations.

      But the big news is, in addition to paying the monstrous fine; the stations have agreed to set aside 8,400 half hour segments of free airtime for the next three years to dedicate solely to independent and local artists. The segments have to be aired between 6 a.m. and midnight.

      "I think it’s a real breakthrough in the battle to wipe payola off the airwaves," FCC Commissioner Jonathan S. Adelstein told the L.A. Times. "If you take payola out of radio then music gets heard on the basis of merit, not on the basis of who’s got wads of cash backing the artist. That’s likely to make radio fresher and restore its vitality."

  • http://www.ihiphop.com/Fuk-A-Hater Doughboy And Wolfe

    That’s whus up. Now to get your joints on there, how would that go. Shit’s tight though.

  • http://www.ihiphop.com/Ziplok1 Ziplok

    Payola Schmayola ,, how much you bet Ja Rule , and J Lo and all them sorry Milli Vanilli ,,entertaining non good at singing folks STILL use Payola. All they do is pay for plays with dirty money. Wow how talented.

  • http://www.ihiphop.com/uos_spo6 J `son of God

    Yeah but how much of the mainstream garbage on the radio is because of “payola” and how much of it is because people in general are just ignorant and buy into shitty music? It’d be nice to see radio diversified, but I still expect to hear the same 10 songs every day, day in, day out.

  • http://www.ihiphop.com/Prophet Blk Prophet

    bout time they let us get that play. It’s bout to get real serious for the artist already gettin’ it, cause it’s some cats in the hood, or locally hotta than a lot of industry cats right now. Everybody bout to go hard now. Especially me… All I can say is…. We about to get what we needed back…. Hip-Hop, in every form…. Let’s rise for everything, and fall for nothing…

  • http://www.ihiphop.com/big_weazie big weazie

    FUCK CLEARCHANNEL, RADIO ONE AND EVERY STATION THAT PLAYS THE SAME 5 SONGS OVER AND OVER AND THEN SAYS THEY ARE THE NUMBER ONE STATION IN TOWN WHEN THERE THE ONLY ONE IN TOWN

  • http://www.ihiphop.com/dakaliber kaliber

    real talk j,ayo on some real shit,mainstream keeps fuckin alowing all these fuckin gay ass tracks,and its not them,its the fuckin people b,eyy body want this rock yo hips,pop lock n drop it, and fucking CHICKEN NODLE SOUP,hiphop lost its meanin man,its not fuckin lyrical,so the chance of a cat like me makin it to that status of these horribal rappers is slim,fuckin caprice wtf,young joc?wtf man hiphop been dead since its lost its lyrical content

  • http://www.ihiphop.com/ibble Ibble The Malefactor

    Now the FCC needs to focus on MTV, VH-1, and BET, get those motherfuckers to play real music.

  • http://www.ihiphop.com/Fuk-A-Hater Doughboy And Wolfe

    That's whus up. Now to get your joints on there, how would that go. Shit's tight though.