Jay-Z and Island Def Jam Records joined forces with Cingular on an innovative concert tour that had the 37-year old rapper performing 30-minute shows in seven cities in one day as a way to celebrate the release of Kingdom Come. Two weeks after that concert Cingular customers now have exclusive access to the original content captured from the "Jay-Z Hangar Tour."
"As with the Jay-Z Hangar Tour, Cingular Sounds Live events are designed to generate exclusive, one-of-a-kind mobile content for our customers. Jay-Z is one of the most talented and popular artists on the music scene today, and we are confident his fans will embrace this mobile content just as enthusiastically as they have embraced his new album," said David Garver, executive director, segment marketing and sponsorships, Cingular Wireless, via a statement.
Cingular is making the videos available in a variety of channels accessible on their cell phones. Songs like "Kingdom Come," "U Don’t Know," and "Show Me What You Got" are available in ringtone format as well. The Jay-Z Hangar Tour ringtones and Answer Tones are available online at cingularsource on the handset in the Cingular MEdia Mall.
Cingular is also turning it up a notch by sponsoring a "Show Me What You Got" Lip Sync Battle, which gives fans the opportunity to win $5,000 by doing their best lip sync renditions of two new Jay-Z songs–"Show Me What You Got" and "Kingdom Come."
Visit myvideobattle for details.