Jay-Z has tapped pop singer Ciara to be the new face of Rocawear’s line for women. The 21-year old Crunk & B princess will appear in an empowering fashion-ad campaign, dubbed “I Will Not Lose,” which debuts this fall. To be included in the campaign are video testimonials of people who have overcome difficulties to reach their goals. One of the participants is Amy Steele, editor of the Virginia Tech’s college newspaper.
Ciara told US magazine that she loves Rocawear. “The clothes are so cute. The stuff is great. I am so happy to be able to do the campaign.”