Kanye West and marketing agency TAOW Productions announced that West will be sponsoring a race car in the Formula BMW World Finals from November 24-26 in Valencia, Spain. West’s car has his famous bear logo along with the logos of the Kanye West Foundation and the United Nations World Food program. The car will be driven by 17- year old racer Philip Major.
"Creating opportunities for people to dream and achieve is part of the core focus of the Kanye West Foundation," West said. "The Kanye West Foundation is glad to partner with Philip Major for such a global event. We view our participation as a race to help humanity and hope to raise awareness about my Foundation and the United Nations World Food Program."
The Formula BMW World Finals is a competition between the best drivers from the world’s regional Formula BMW series. The second annual event will include 38 drivers from 18 countries. For more information check out formulabmwusa.