LeBron needs some beats

 |  January 9, 2007

By Quibian Salazar-Moreno

      Cleveland Cavaliers superstar LeBron James recently hooked with Sprite to be a part of its “subLYMONal” ad campaign. As if his pockets aren’t fat enough, King James is asking fans to go to www.lebron23-23.com and create some theme music for an upcoming commercial.

      "To have a theme song created by the fans of Sprite and the NBA is a real honor. The online world offers so many new and exciting ways for all of us to communicate and express ourselves," James said. "LeBron 23-23.com will produce some great tracks and I am really looking forward to listening to and judging the best songs."

      Paul Wall and Al Fatz will help out LeBron on judging the top three tracks out of the top 23 most voted tracks. The grand prize winner will get a chance to join Paul Wall and Al Fatz in the studio to fine tune and tweak the beat for the commercial. Other prizes include signed LeBron jersey, video IPODs, nise canceling headphones and portable AM/FM/CD stereo units.