"The inspiration was just my personal life, personal tattoos, what I’ve been through as a man and as an artist. The actual logo is an African symbol that means bravery and fearlessness, because in life that’s what you need when you’re going after a vision. And [when you’re] determined to make something happen in life, you have to have bravery and fearlessness"

"Not the false bravery and fearlessness or foolish pride or ego, I’m talking about when they [say] you can’t start your business, when they tell you you’ll never make it as an artist or executive, when they tell you things that are negative in that respect, that kind of bravery and fearlessness in the face of adversity. That’s what we’re doing"


  LL is kicking off his official launch of Todd Smith with several in-store events nationwide.

 Meet Todd Smith at Macy’s!

 March 1 – Miami, FL @ Macy’s Adventura, Adventura Mall,  2- 4 PM

March 8 – Los Angeles, CA @ Macy’s Fox Hills, Fox Hills Mall, 2-4 PM

April 5 – St. Louis, MO @ Macy’s St. Louis, Galleria Mall, 2-4 PM

For more information click  toddsmithny

      LL  is also gearing up for  Todd Smith, which is due out in March 21st. The album will feature appearances from Mary J. Blige, 112 and Teairra Mari.