In his recent interview with the New York Post, Lyor Cohen gives his view on hip-hop’s 30% decline in 2007:

Hip-hop has lost that generational thing. This used to be my generation’s little secret. Now you’ve got fathers getting jiggy with it. Who wants that? My son does not think it is sexy when he’s looking for his Jay-Z album and he finds it in my CD player. Where it goes, who knows? When something goes from nothing to the most popular you usually know where it goes from there.