Monday, July 23rd, 2007 at 9:24 am
By Quibian Salazar-Moreno
A new way to get people to eat McDonald’s food? Throw free concerts!
McDonald’s announced that they will be hosting a handful of free concerts around the nation, most of them going down in restaurant parking lots. Ne-Yo has been tapped the kick the shindig off on July 26 in California’s Venice Beach Recreation Center and Twista doing a show on August 1 at yet to be announced McDonald’s in Chicago.
“This is the first time we’ve put together a McDonald’s tour," Douglas Freeland, director of U.S. marketing at McDonald’s, told Billboard.com. "We’re always looking for ways to strengthen brand relevance with young adults, and we know from work we’ve done in the past that music is their number one passion. Our strategy was to involve emerging multi-genre artists who are releasing new music this summer."
Other cities involved in the “tour” include Denver, Bloomfield, New Jersey, Philadelphia, Miami, Austin, Kansas City and Madison, Wisconsin. All the artists have yet to be announced, but check MCDLIVE for the latest updates.