Tuesday, September 20th, 2011 at 6:03 pm
Nike defines basketball performance innovation with the introduction of LeBron James’ ninth signature shoe. A reflection of LeBron’s versatile style of play, the LeBron 9 integrates Flywire technology and Hyperfuse construction – a Nike Basketball first – in the upper for superior support, along with a combination of Max Air 180 and a Nike Zoom unit for comfortable and responsive cushioning.
Available beginning October 1, the LeBron 9 can be purchased at select retailers in Greater China. The shoe debuts October 15 in the United States in a limited edition “Cannon” colorway, with select college colorways launched beginning October 14, and the primary black/red/white colorway launching October 25.
Designed with specific insights from LeBron James himself, the shoe is the first to combine Flywire technology and Hyperfuse construction. Built for breathability and durability, the Hyperfuse construction is a composite of three different layers of material that are fused together to create a nearly seamless, one piece upper that sheds considerable weight without sacrificing protection. A midfoot harness that wraps around the foot incorporates Flywire 3.0 technology for added strength and lock down support. This lightweight upper mimics the speed and strength symbolic of LeBron’s game.
The finely-tuned midsole provides a unique hybrid cushioning system. By combining Max Air 180 in the heel for absorption on impact with a Nike Zoom unit in the forefoot for a springy response, a player is protected on impact where they need it most. A carbon glass shank plate provides torsional rigidity and support while reducing midsole weight.
Additional elements such as engineered textile wings, Nike Pro Combat inspired padding in the inner collar, asymmetrical lacing, heel pull tab, outrigger for lateral stability, and flex grooves in the outsole bring LeBron’s ninth signature shoe to unrivaled levels of performance. Signature style including LeBron’s new logo, his signature on the ventilated tongue, and a special outsole pattern are special nods to LeBron.