Sean John will kick off an online search, entitled The Faces of the Future, to select the model the fashion brand will use for the fall season of its men’s collection. The search will be unveiled by Sean “Diddy” Combs on seanjohn.com, Twitter, Diddytv and other blogs.
Those interested in being considered can upload a photo to the Sean John Web site between today and April 29, and people can log on to vote for and comment on the potential models. The top 10 vote-getters will meet Sean John executives during the first week of May, and the winner will be chosen May 8. A photoshoot will take place in Los Angeles around May 14 with photographer Anthony Mandler and the images will be used for Sean John’s fall-holiday national advertising campaign. It will include print, online and outdoor media. Finalists who do not live in the Los Angeles area will be flown to the shoot by Sean John.