[caption id="attachment_134170" align="aligncenter" width="620" caption="Rockie prepares to hit the stage"][/caption]

Rockie Fresh embraces the crowd at SOBs

Bartender at the "Electric Highway 3D Visual Experience"

Rockie prepares to hit the stage

Vashtie & Diggy Simmons

Lunice takes the stage

Producer Young Chop watches fellow Chicago native Rockie Fresh perform

AllHipHop's Chuck Creekmur attends the 3D Visual Experience

Sir Michael Rocks

The crowd waits for Rockie's 3D Visual Experience in SoHo

Rockie talks about the 3D Visual Experience

Shaheem Reid hosts the 3D Visual Experience

Lunice

Sasha Go Hard performs with Rockie

r.O.b

Ransom

Crowd at Landmark Sunshine Cinemas

Rockie address the crowd

Sasha Go Hard

Rockie spittin'

Rockie Fresh has had quite the eventful week. As a precursor to the release of his highly-anticiapted mixtape, “Electric HIghway,” Rockie held an exclusive audio-visual event entitled “Electric Highway 3D Visual Listening Experience” at SoHo’s Landmark Sunshine Cinemas. The Visual Experience was hosted by Shaheem Reid and was attended by Diggy Simmons, Vashtie, Chuck Creekmur ,r.O.b and took place on Thursday January 18th. Rockie then headlined New York’s SOBs on January 23rd to celebrate the release of “Electric Highway.” Sir Michael Rocks, Lunice and Sasha Go Hard also performed at that night’s event. If you haven’t already, you can download “Electric Highway” in our mixtape section on the homepage. All photos by Bernard Smalls.