Fans of MTV’s “Pimp My Ride” can now sport some of the coolest automobiles with the arrival of Virtual Pimp My Ride ( http://www.virtualpimpmyride.mtv.com/). Inspired by the Southern California car culture of Van Nuys, California, Virtual Pimp My Ride (VPMR) debuts along with the season premiere of MTV’s "Pimp My Ride" at 9PM ET/PT. With the help of host Xzibit and the car customization team at Galpin Auto Sports, MTV also announced the kick-off of the “Virtual Pimp My Ride Car Show-Off Contest.” Part of the prize package is a new, pimp’d out car—a real one, that is.
Head on over to virtualpimpmyride.mtv.com to start purchase starter vehicles and begin customizing everything from paint job and hoods, to tricked out tires and rims.
Virtual Pimp My Ride debuts tonight, the same night as the on-air premiere of the new season of "Pimp My Ride" at 9PM ET/PT. An in-world premiere party will take place at 9:30 PM ET complete with special cast appearances.
Unfortunately, we can’t guarantee that the chicks you pick up at the virtual party will materialize into real life models.