Tuesday, August 3rd, 2010 at 1:10 pm
Observations on rap music tend to be my forte, and you know what I realized recently? Rappers videos suck. We all know there budgets are in turmoil with the deteriorating economy of the music business. However, I feel like that is no excuse for the lameness of videos these days. Let’s talk enemy number 1. Green Screen. It’s like the gateway to corny and unoriginal videos. Since people don’t have money for multiple locations, it seems like every video fits this basic formula.
Step A) Get one room with green screen.
Step B) Get some luxury European sports cars.
Step C) Get some emotionally damaged video girls.
Step D) Get some sort of liquor sponsership, and force bottles of said liquor into the visuals *cough* NuVo *cough* Ciroc *cough*.
In the past day I can link to two videos that had potential to be cool, but ended up being weak sauce. Take Bun B’s “Countin Money” ft Yo Gotti & Gucci Mane & Jeezy’s “All White Everything” ft Yo Gotti. Here are two videos from highly reputable artists, and they are pretty much the same thing. Bun’s video has more of a black theme, and Jeezy a white theme, but inherently these videos are the same thing. I just think it’s gotten to the point where some changes need to be made. Things have gotten stale.
However, there is hope. The young boys are stepping the video game up. They are embracing the lack of regulation for viral videos and coming up with some awesome videos with little to no money. A perfect example video production company, Motion Family, which has really changed the game with such videos as Yelawolf’s “Pop The Trunk” & Pill’s “On Da Korner“. Or even check this video my man Cassidy did for Devin The Dude’s “What I Be On“. What did you need for this video? A camera, a store, a living room, and some peoples back yards, and a house party. Yet the video is more entertaining than most major label artists videos.
My point is that a lot of these rappers need to step their game up. The game is changing with or without them.