Rich Forever way.

It’s a Rich Forever connection, as label CEO Rich The Kid has just teamed-up with his signee and protege, Jay Critch, for “Near You”.

Often heralding Critch as the hottest rapper out of New York, Rich consistently demonstrates respect and adoration for Jay’s flow and lyricism, and is confident that his investment will yield massive dividends. “Near You” deepens Rich and Jay’s collaboration catalogue, supplementing their library of hits like “Fashion” and “Did It Again”.

Stream “Near You” below: