Since Michael Vick was accused of participating in dog fighting, the media has put the hip-hop world on blast, blaming the culture for attraction to the act. To prove otherwise, Russell Simmons has shot variety of public service announcements, denouncing the practice.
The PSAs were shot for the Humane Society of the United States and the BeKIND Foundation and consist of 15 and 30 second spots featuring Simmons, Humane Society President Wayne Pacelle and BeKIND founder Frances Hayward. The spots will be posted on YouTube and on the organizations’ websites.