Who really knows why it started, but Timbaland was the first to launch a couple of subliminal disses on his single “Give it To Me” featuring Nelly Furtado and Justin Timberlake. On the song, Timbaland, apparently referring to Scott Storch raps, “I’m a real producer, and you just a piano man/Your songs don’t top the charts, I heard em’, I’m not a fan/Niggas talking greasy, but I’m the one that gave them their chance…”
Scott Storch responded with a track of his own with him actually rapping for the first time that we’ve heard. The song, “Built Like This”, has Storch clowning Timbaland’s weight, his partner Magoo and that Tim’s producing partner Danja made all his hits. Storch also has an unknown emcee, Nox, coming at Tim with some “you ain’t gangsta” and threatening him with physical violence. Word is that Timbaland also has another track on his upcoming album going towards Storch as well.
Storch is losing popularity among the music industry. Even though he’s a proven hitmaker, he wasn’t invited to work on Beyonce’s last album, even though he worked extensively on her first album, and Christina Aguilera even dissed Storch on the song “F.U. S. S.” from her new album, Back to Basics.