Apologizing on "The Late Show with David Letterman" wasn’t enough to mend the broken relationship between Michael "Kramer" Richards and his African-American audience. The comedian, who railed against the black community recently when he referred to two hecklers as "niggers," has gone a step further by hiring strategic speech and media relations expert Howard Rubenstein.
Rubenstein’s first task was to ring up Jesse Jackson and Al Sharpton. Richards appeared on Jackson’s syndicated radio show, "Keep Hope Alive," where he offered another apology for his racist remarks.
"The way this came through me was like a freight train. After it was over, when I went to look for them, they had gone. And I’ve tried to meet them, to talk to them, to get some healing," Richards said.
According to publicist Howard Rubenstein, Richards has sought psychiatric counseling in Los Angeles to learn how to contain his anger. "He acknowledged that his statements were harmful and opened a terrible racial wound in our nation," Rubenstein said. "He pledges never ever to say anything like that again. He’s quite remorseful."