In this exclusive behind the scenes clip from the set of Smoke DZA’s upcoming music video for “4 Loko” featuring ASAP Rocky, the Kushedgod and ASAP talk about the significance of purple.  Also in this clip, Smoke DZA talks about the NYPD’s Social Media division and Shiest Bubz discusses whether or not he influenced the spread of the word “swag.”

The single, “4 Loko,” is currently available on iTunes.   Smoke DZA’s upcoming album, Rolling Stoned, will be available on CD and digital August 30th.  Pre-order on iTunes now.