Most thought it would have been sooner for Snoop to tap the dog market with his name, but its no surprise that he’s finally jumped into it. Snoop has partnered with JAKKS Pacific and Amazon.com to launch a line of Snoop Dogg branded pet products that will feature dog toys, apparel and other accessories inspired by the Doggfather. Fans will be able to pre-order the products when they buy his new album, Tha Blue Carpet Treatment on November 21.
"We are very pleased to team-up with Amazon.com to launch a pre-order for our JPI Pets’ Snoop Dogg line of dog toys and apparel to coincide with the excitement surrounding his new CD," said Tony Lawlor, Senior Vice President of Marketing, JPI Pets in a statement. "Amazon.com is already a Snoop Dogg destination for shoppers. The late November pre-order offer of our dog toys and apparel will enable Snoop Dogg fans to buy the items before they hit other mass retailers in Spring 2007."
Some of the toys include a DJ Headset, Boom Box, Dogg Bone and Football ranging in $5.99-$8.99. The clothing line include a Snoop Dogg doggie Basketball Jersey, animal print Faux Fur Coat and a Doggfather Hoodie Sweatshirt costing $12.99-$24.99.