Swizz Beatz is covering the music issue of Paper magazine, showing off his (really odd looking) bare chest on the cover to discuss about what a big deal he is. Though we all know he’s now making sneakers with Reebok (snicker, snicker), he reminds us of a fancier, more swag-filled time, in which he worked with da Loub:
“Man, I crossed bridges in the industry that should stop water. Me coming from the South Bronx and partnering up with Christian Louboutin — we’re not supposed to be in that world!”
He also admits he’s gotten a little poppier/melodic on his new album, but insists that this is ‘evolving’ so that he can be “properly judged and compared” to other superstar producers like Dr. Dre, Timbaland and Kanye West. Yeah, changing up your sound so you can sound more like the other big names and be ‘properly judged’ in comparison with them? Ridiculous.
The article goes on to tell us about how cool Swizzle’s friends are:
Haute Living is a star-studded affair. Though he still records with many members of the Ruff Ryders camp (Eve is the featured MC on Haute Living’s first single “Coolin’ (Everyday)”), Swizz’s lineup of guests is extremely impressive: There’s Bono and Lenny Kravitz to show Swizz’s rock bona fides; John Legend for some melodic texture; and when it came to MCs only the cream of the crop were allowed on, including Jay-Z, Kanye West and Lil’ Wayne. “I thought that it was time people know who my friends are and who I’m affiliated with,” Swizz says.
Wowww… I guess Swizz is pretty fancy after all. Haha. But really I’m not thinking about how “cool” it is that he’s friends with Bono, I’m staring at the magazine cover and wondering how the sexy Alicia Keys goes to bed with his differently sized nipples every night. This brag-swag is just literally making me cringe. Spotted at Bossip.