Thursday, June 2nd, 2011 at 1:25 pm
I mean the title is all smoke and mirrors. T-Pain doesn’t actually have talent as a singer (not saying he can’t make music people like). So he still needs that sound effect. Pretty much he was using Antares’ Technology’s version of auto tune thus far in his career. Now he moving on to a different company that probably makes the same product under a different name for a check. I can’t give Pain sh*t for this. Can’t be mad at people for coming up with non traditional ways to make money in the music biz in 2011. Even if T-Pain spends his money in a corny way, and has a weird understanding of how the music business works. According to AHH:
“I vow right here, right now, to never use Auto-Tune again,” T-Pain told AllHipHop.com in an exclusive statement. “I’m onto something that I think is bigger and better called ‘The T-Pain Effect.’”
The Grammy award-winning producer and platinum selling rapper has partnered with Izotope, an audio technology company, which is the exclusive provider of the new ‘T-Pain effect.’
The Auto-Tune technology was originally created by Antares Audio Technologies.
The effect burst onto the pop music scene in 1998 on Cher’s hit single “Believe.”
Since then, the effect has been used by artists such as Janet Jackson, Kanye West, Lil Wayne, Snoop Dogg and numerous others.
T-Pain’s usage of Antares’ Technology made the Auto-Tune so popular, that he officially partnered with the company in September of 2009 to create the “I Am T-Pain” Iphone App, which allowed users to auto-tune their voices on their smart phones.
Now that his deal with Antares is over, T-Pain and Izotope are working to directly evolve his sound, using Izotopes proprietary vocal processing technologies.