French420

To celebrate NBA Rookie of the Year Kyrie Irving’s success in the NBA this year, Alife teamed up with Pepsi Max, the A$AP Mob, and French Montana for what should’ve been a crazy night. Unfortunately, Irving and the A$AP Mob were unable to attend. Chief Keef, however, came to the rescue and made a surprise performance. All photos by Bernard Smalls.

Carrtoons n Cereal Feature

There was never a dull moment in Austin, TX during SXSW 2012. For those in attendance, it was an eventful week filled with non-stop music, energetic fans and plenty of events to keep attendees occupied. With so much going on, iHipHop was everywhere, from the streets to the nights’ hottest shows. Allow us to share with you our recap of SXSW, from behind our lens. Enjoy! Photos by Lucas Alvarado / Far Fetched Future.

schoolboyq_asap_420

Everyone’s favorite VJ, radio host, and beanie-rocker Sway, recently sat down with Black Hippy’s ScHoolboy Q at MTV studio’s to discuss Q’s relationship with his Harlem, New York brethren A$AP Rocky.

In 2011, Q and Rocky linked up in the studio to drop two bangers on us, first with “Brand New Guy” off of Rocky’s Live.Love.A$AP mixtape, followed by “Hands on the Wheel” off Q’s Habits & Contradictions LP. Being two of the most talked about cuts off the artists’ respected albums, Sway asked Q if fans could expect more from the East Coast, West Coast connect.

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