Not quite sure what or who Diddy is doing over at MTV but they may as well give him his own channel as he has already another show in the works called Starmaker which will give a male and female artist a spot on the Bad Boy roster. Auditions are being held in Hollywood on the 6th of September for anyone interested.

Here is a brief update as to what our fave celebs are up to when it comes to their business. Sean Combs – He may be unlucky in love but he sure is successful when it comes to his smells. After the success of Sean John, Diddy has gone on to develop yet another fragrance. This one is called I am King…not too sure about the name, but then wasn’t too stuck on the shiny suits either but they def made a lasting impression. Beyonce – Shame Jayonce hasn’t had the success with her clothing line that her husband has had with his. Word is, House of Dereon is closing its doors and I can’t say I am surprised as some of the lines available from the Knowles women were not what you would expect from a fashionista such as Bey Z. Def Jam – Take away the new age King and Queen of R&B Ne Yo and Rihanna, Def Jam really isn’t doing much these days but to add a new twist to their marketing and promotions they are planning on utilizing the big screen to promote up and coming albums from their artists by previewing their videos before, during and after movies. I am sure Meth, the Roots and Ghostface are on the top of the list to recieve that extra boost. Lil Jon – The King of Crunk has managed to secure his masters in his new deal with Orchard, the company that bought out TVT earlier this year. Nice to see labels making situations somewhat easier for artists.

Not quite sure if this is for real or not, but word is that Irv Gotti has snatched up Busta after supposedly working out a deal with Dr. Dre to let Bussa Bus out of his contract over at Aftermath/Interscope. The deal between Busta and Irv is a distribution deal which will take Flipmode through to 2014. Do people even look that far into the future today?

What is it with chicks in Hip-Hop? There are very few out there doing it large for the gals and even the ones who are keep messing it up. Both Brooklyn Divas Lil Kim and Foxy Brown have been named in lawsuits filed by publishing house Simon and Schuster. The New York based publishing giant had paid both Kim and Foxy an advance on books which they failed to deliver the manuscripts for.You would think with all that time inside those girls might have put it to good use.