All those who have written Odd Future off as a fad should now stand corrected. The 11 person collective nearly matched the success of the more publicized debut from leader Tyler The Creator, by moving more than 40,000 units this past week. The OF Tape, Vol. 2 plays through like a crazy jumbled, eclectic playlist, and it seems like OFWFKTA wouldn’t have it any other way. It will be interesting to see what the future holds for the rap stable now that Earl Sweatshirt is back in the mix. Rev. Run’s youngest son, Diggy, surprised many by cracking the top 20 this week with his aptly titled commercial debut, Unexpected Arrival. Diggy managed to outdo Machine Gun Kelly’s EP, which pushed a meager 8.5k, which isn’t terrible considering it is being billed as the soundtrack to a book. I’m personally not sold on Diggy, but it’s undeniable that the kid has a bright future ahead of him. If you have consistently checked this column, you may have realized that Christian rap has become a growing trend. This week, the Christ-praising MC Swoope made an impressive showing by selling over 2,000 copies of his album Wake Up in the digital space alone. I took the time this week to check out a couple of singles that have been smashing the charts on iTunes. I knew B.o.B was killing the game, but I’m still surprised that he did 400k plus in one month for “So Good,” especially considering this track is readily available for free download just about everywhere. Check back next week to see what numbers Bay Area legend E-40 puts up with the release of his triple album, The Block Brochure.
Odd Future “The OF Tape, Vol. 2” – 40,110 (60% digital)
Diggy “Unexpected Arrival” – 20,725 (15% digital)
MGK “Half Naked & Almost Famous” – 8,517 (100% digital)
Swoope “Wake Up”– 2,353 (100% digital)
Slaughterhouse “Hammer Dance – Single” – 11,197 (100% digital) *Two week total* [listen to track]
B.o.B “So Good – Single” – 433,252 (100% digital) *Four week total* [watch video]