The Cult of Earl is in full force, with kids wearing lippy masks in tribute to the young rhyming phenom. Something about this corny video almost diminishes the album it’s meant to advertise but not much could do that, ultimately. The reaction to Frank Ocean here, though, shows just how much icon-making is happening in the mills of Odd Futurism.

Earl-Sweatshirt

it may be that his “daddy was a poet” as he explains on “Burgundy”, an anxious and self-immolating song from Doris, or that his way with phrasing seems unique for a 19-year-old. (or an any-year-old for that matter.) but lately it seems like the media has taken to using earl sweatshirt quotes as pieces of journalism in themselves.
Read More