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On Sunday May 25, 2014, the annual Soundset Festival took place at Minneapolis’ Canterbury Park. The event featured an eclectic blend of hip-hop performances such as sets from Atmosphere, Wiz Khalifa, Nas, 2 Chainz, Chance the Rapper, EarWolf (Tyler, the Creator & Earl Sweatshirt), Cypress Hill, Roc Marciano, Flatbush Zombies, Shad, Snow the Product & more. Click through this slideshow to check out exclusive photos from this year’s event. All photos by Crave Club.


The Cult of Earl is in full force, with kids wearing lippy masks in tribute to the young rhyming phenom. Something about this corny video almost diminishes the album it’s meant to advertise but not much could do that, ultimately. The reaction to Frank Ocean here, though, shows just how much icon-making is happening in the mills of Odd Futurism.

Video: Odd Future Pop-Up Shop Tour

 |  September 22, 2013
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The Kids Are All Right. Odd Future is spreading their special brand of love and merchandise all over the globe. The Wolf Gang is full of characters, like a rap Sesame Street, and their loyalists can’t get enough of the beaming, oddball personalities that come with the package. Be sure to check for them in a town near you. Guaranteed positive feedback.

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it may be that his “daddy was a poet” as he explains on “Burgundy”, an anxious and self-immolating song from Doris, or that his way with phrasing seems unique for a 19-year-old. (or an any-year-old for that matter.) but lately it seems like the media has taken to using earl sweatshirt quotes as pieces of journalism in themselves.
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i wasn’t even gonna speak on the lil homey kendrick at ALL at all. then this dude came completely out of his dickies to a TMZ cameraman about responses to his Instigator Verse. like, “they gotta try harder” or some other 2% milk light-weight business. that’s when i was like…
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On July 20, 2013, Peter Rosenberg hosted the second annual Peterpalooza. The event, which took place at Williamsburg Park in Brooklyn, New York, featured performances by Odd Future, Meek Mill, ScHoolboy Q, Joell Ortiz, World’s Fair, and many more. Click through see the slideshow to see all of the happenings from this year’s Peterpalooza. All photos by Bernard Smalls.

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