French420

To celebrate NBA Rookie of the Year Kyrie Irving’s success in the NBA this year, Alife teamed up with Pepsi Max, the A$AP Mob, and French Montana for what should’ve been a crazy night. Unfortunately, Irving and the A$AP Mob were unable to attend. Chief Keef, however, came to the rescue and made a surprise performance. All photos by Bernard Smalls.

Screen shot 2012-05-19 at 1.26.36 PM

It’s almost that time. That time where all artists have ran through the mixtape gauntlet, and time to see where their real fans are, aka people who actually buy albums. Read More

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