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Music and fashion walk hand in hand in pop culture, so it’s no surprise that fashion has influenced some of our favorite hip hop tracks. From sportswear lines like adidas to high-end couture like Versace, rappers are naming the brands they love, and sometimes even getting endorsement deals along the way. Here are 15 hip hop videos that celebrate love of fashion.

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Last night, My Name Is My Name got its official listening treatment. And, as expected, Kanye stole the scene from Pusha T by screaming his way through an endorsement. But one particular statement may have been aimed at October’s Very Own, Drizzy. Check the quote after the jump.
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Lupe Fiasco making sharp commentary on the influence of “paper” on the rap greats. In a way, this is a less explicit “letter” to hip-hop legends than Kanye’s “Big Brother” or J. Cole’s “I Let Nas Down.” Greatest rapper alive or greatest rapper to die? The greatest rapper’s a lie.
 
Rhymes after the jump.
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With anticipation high for the upcoming G.O.O.D. Friday release of Kanye’s new single, many were surprised last night when Funkmaster Flex debuted Kanye and DJ Khaled’s “Theraflu.”

On the Hit-Boy produced track Kanye addresses Wiz, Amber, Kim Kardashian, and Kris Humphries with lines like “And I’ll admit, I fell in love with Kim‘Round the same time she had fell in love wit’ himWell, that’s cool, baby girl, do ya thingLucky I ain’t have Jay drop ‘im from the team.”

Kanye West – “Theraflu” ft. DJ Khaled & DJ Pharris – Stream

Wow, so much for originality.  After the success of Watch The Throne, there’s seriously a lot of talk going around about collaborative LPs. And the center of attention seems to be focused in on Drake. First, Birdman confirms with XXL Mag that Drizzy and Weezy are in the works of a collaborative album. Baby seemed extremely confident calling it a much “younger sound” that ‘Ye and Hov.

And now Trey Songz is deeming Drake is the very first choice when it comes to making a collaborative album.

Trey tells MTV:

Drake is the first person that comes to mind that I am that musically comfortable with in that space… He is a friend of mine as well, and I think we can pull something off … that could sound very authentic.

I mean, you got to look at (Kanye and Jay-Z) and see how long it took them to do it, you know? So it has to be organic in whatever way it happens. It can’t be a business decision and you can’t look at it in a way of making it lucrative. I think it has to be something that you are definitely going into for music’s sake. It has to be something real, because if it’s not authentic you can hear it.

So what exactly is going on? I guess you can say imitation is the sincerest form of flattery, but I’m starting to think perhaps this is getting excessive. In no way am I trying to sound like a trend-spotter/forecaster, but I think the hip hop world has found a new one! I’m sure soon enough, more and more collaborative albums will dropping.

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Kanye is just living the life. He had this one to his list of accomplishments. While promoting Watch The Throne, he found some time to squeeze in an appearance at a Prince concert in Sweden.

This past Friday, Kanye came on stage during the musical legend’s Sweden concert for Way Out West 2011. He came out during the performance of “If I Was Your Girlfriend,” waved a few hands from both sides and spat a couple classic bars to satiate a few fans. Thanks to Rap-Up, we’ve got some feature of this amazing cameo.

Original Video- More videos at TinyPic

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