The rapper formerly known as Common Sense is no longer common. He’s on his dime album, recruits young upstarts like Vince Staples to keep him “real,” and gets burn on the late night circuit like he’s a Roots member. Check the video of his performance last night after the jump.
Check out this cinematic new music video, directed by Hype Williams, for the latest single from Common’s forthcoming 10th studio album, Nobody Smiling. This visual plays like a short film and I really enjoy the fact that we never see Common or Vince make an appearance throughout. Nobody Smiling hits stores on July 22nd via Def Jam and No I.D.’s imprint, Atrium Records.
Before we get to see the Hype Williams directed video for the latest single off of Common’s 10th studio album, we get to hear the song itself. Featuring a guest appearance by fellow label mate, Vince Staples, “Kingdom” is laced by Chicago beatsmith No I.D.