To build a bridge to the wild side, you gotta assemble the right crew. Summer 2012 is all about beasting out no matter the time or place. (more…)

Da Internz, the Chicago-based duo comprised of Tuo and Kosine, recently sat down with LRG for the ongoing “My Favorite Things” web series that spotlights items that can’t be lived without… (more…)

After just a few months of enjoying some relative limelight, Wale has hopped on the fashion bandwagon that Pharrell and Kanye West started years ago. With Pharrell and Kanye being the unofficial Louis Vuitton, Gucci and high-fashion spokesmen, Wale has become the face of established urban clothing lines like Levi’s and LRG. It seems as though Wale’s fan-base is spreading beyond just bloggers and hipster-hoppers, and Levi’s and LRG feel that Wale can be a fresh, new face for their ad campaigns. Check out the ads and Wale’s street anthem “Nike Boots” available for download below.   Wale – “Nike Boots”