Mac Miller has a good musical sensibility, and is a talented lyricist. He’s combining his powers well.
In 1938, Alex Steinweiss, an art director for Columbia Records invented the concept of album cover art, making way for epic images that continuously influence pop culture. It’s different now that most listeners stream and download music, which has ignited a market for unique album artwork to differentiate one project from the next. Also, design software is much more accessible and apps like instagram are extremely popular. That accessibility has given artists a bevy of new media to expand greatly the idea of album covers. Artists can create several album covers with a mouse click, and with a simple QR code make them interactive, or create a vine video that gives the viewer a short film in lieu of a traditional static album cover.
So it’s no shock that this year is has delivered dope album covers.
Here is my list of 2013’s Five Best Hip Hop Album Covers, based on: visual aesthetic, concept in relation to album name and theme, and creative execution.
Chuck Inglish is now a solo artist but probably still a Cool Kid, by most accounts. This blazing visual features Ab-Soul and Mac Miller in a drug-influenced trio of wacky rap. The former Cool Kid and producer impresario might have something on his hands if he can keep corralling rappers to fit his drop-heavy beats.
Mac rolls out the visual for his collabo with Q off Watching Movies With The Sound Off.