This is some bullsh*t. The big wigs need to show some flex if they want to continue making money. It may not be the money they are use to making, but it’s better than nothing. If it was me I would drop ticket prices just to get the fans in the door and once they are in the arena you hit them with an increase on what is already overpriced merchandise, food, and drinks. Its like this once you are in the building parents will have no choice but to buy their family all that junk.