E-40 is a hustler; you can’t deny that. The Bay Area legend pulled one over on consumers last March when he released a double album, sold separately on the same day, and he’s back at it again, taking things to a whole new level on his triple album, The Block Brochure: Welcome To The Soil 1, 2 & 3. 40 Water showed his hustler ambitions by selling this as both a package deal and three separate albums. Combined, The Block Brochure has sold over 32,000 units, making E-40 the real winner this week. Miami crew ¡MAYDAY! did more than scratch the surface this week by landing an unexpected Top 200 slot with the release of their Stange Music debut, Take Me To Your Leader. The album features Tech N9ne, Ace Hood, and Murs, among others. In other release news, DJ Premier & Bumpy Knuckles scanned a respectable 3,000 units of their collabo album, KoleXXXion. You can check out photos from their album release party here. Check back next week to see if Nicki Minaj lands the number 1 spot with her zany sophomore effort Pink Friday: Roman Reloaded.
E-40 “The Block Brochure: Welcome To The Soil 1, 2 & 3″ – 9,578 (76% digital)
E-40 “The Block Brochure: Welcome To The Soil 2″ – 7,940 (3% digital)
E-40“The Block Brochure: Welcome To The Soil 1″ – 7,817 (2% digital)
E-40“The Block Brochure: Welcome To The Soil 3″ – 6,867 (0% digital)
¡MAYDAY! “Take Me To Your Leader”- 5,439 (33% digital)
DJ Premier & Bumpy Knuckles “KoleXXXion” – 3,099 (26% digital)
Actual Proof “Black Boy Radio” – 607 (100% digital)
Gift Of Gab “Next Logical Progression” – 495 (54% digital)
All those who have written Odd Future off as a fad should now stand corrected. The 11 person collective nearly matched the success of the more publicized debut from leader Tyler The Creator, by moving more than 40,000 units this past week. The OF Tape, Vol. 2 plays through like a crazy jumbled, eclectic playlist, and it seems like OFWFKTA wouldn’t have it any other way. It will be interesting to see what the future holds for the rap stable now that Earl Sweatshirt is back in the mix. Rev. Run’s youngest son, Diggy, surprised many by cracking the top 20 this week with his aptly titled commercial debut, Unexpected Arrival. Diggy managed to outdo Machine Gun Kelly’s EP, which pushed a meager 8.5k, which isn’t terrible considering it is being billed as the soundtrack to a book. I’m personally not sold on Diggy, but it’s undeniable that the kid has a bright future ahead of him. If you have consistently checked this column, you may have realized that Christian rap has become a growing trend. This week, the Christ-praising MC Swoope made an impressive showing by selling over 2,000 copies of his album Wake Up in the digital space alone. I took the time this week to check out a couple of singles that have been smashing the charts on iTunes. I knew B.o.B was killing the game, but I’m still surprised that he did 400k plus in one month for “So Good,” especially considering this track is readily available for free download just about everywhere. Check back next week to see what numbers Bay Area legend E-40 puts up with the release of his triple album, The Block Brochure.
Odd Future “The OF Tape, Vol. 2″ – 40,110 (60% digital)
Diggy “Unexpected Arrival” – 20,725 (15% digital)
MGK “Half Naked & Almost Famous” – 8,517 (100% digital)
Swoope “Wake Up”- 2,353 (100% digital)
Slaughterhouse “Hammer Dance – Single” – 11,197 (100% digital) *Two week total* [listen to track]
B.o.B “So Good – Single” – 433,252 (100% digital) *Four week total* [watch video]
All I’ve got to say is “DAAAAAMMMNNN!” I’m not sure why no ‘mainstream’ rap ‘news’ outlets are covering this, but Connecticut rapper Chris Webby just sold 9,500 copies digitally of his debut EP, There Goes The Neighborhood. To say this is impressive for Webby would be a tremendous understatement, especially when considering that he dropped his EP with absolutely zero promotion on a Thursday, so this figure does not even reflect a full week of sales. Surprisingly with these numbers, this may actually be the first time that many people have even heard of Chris Webby as he has built his fan base largely through social media outlets such as Twitter and Facebook rather than blog buzz and web coverage. Last week also marked the release of the Curren$y-backed Jet Life album Jet World Order, the first album showcasing the entire Jet Life crew. While not as jaw-dropping as Chirs Webby’s sales, the album had a successful opening week, scanning over 4,200 units. In other new release news, Rashad & Confidence seemed to miss the boat with their ode to boom-bap debut, The Element Of Suprise. The duo closed the week out with just over 100 units sold.
Chris Webby “There Goes The Neighborhood – EP” – 9,556 (100% digital)
Jet Life “Jet World Order – 4,246 (66% digital)
Rashad & Confidence “Element Of Surprise” – 107 (61% digital)
Mac Miller made history this week by becoming the first independent artist to reach the top of the Billboard charts on their debut since Tha Dogg Pound in 1995. It’s worth mentioning that Wale sold about 20,000 more units than Mac on his opening week, but was shafted by Justin Bieber’s Christmas album. I guess I can see why Mac earned that number one spot, as he sounds more like the Biebs on Blue Slide Park than the MC on his seminal K.I.D.S. mixtape…Mac wasn’t the only one having a successful week; Tech N9ne sits comfortably at number 21 on the Top 200 with the latest edition to his Collabos series. This shouldn’t come as a surprise to anyone, as Tech has a rabid fan base, but this ultimately a victory as the album was barely promoted and is basically void of the noteworthy features from his last album, All 6’s and 7’s. Pusha T and Pac Div also did their thing this week with independent releases, both scanning several thousand. Check back next week when Drake. mixtape and Childish Gambino. mixtape are sure to own the charts.
Mac Miller “Ambition” – 144,237 (76% digital) [read review]
Tech N9ne Collabos “Welcome To Strangeland” – 26,222 (29% digital)
Pusha T “Fear Of God II – Let Us Pray” – 8,897 (64% digital) [read review]
Pac Div“The Div” - 2,154 (100% digital)
As predicted, Wale walked away with victor of this week’s hip-hop chart race, as he moved well over 150k units of his sophomore album, Ambition. That’s quite a feat considering his debut, Attention Deficit, only sold 28,000 in its opening week back in 2009. It’s no secret that the Insane Clown Posse has an enormous cult following. Their fan base continually buys records; even if those records are compilations of previously released material. The face-painted Michigan group sold nearly 3,000 copies of their ‘greatest features’ album. What’s most interesting is that their fans copped nearly all physical copies of the album. On a related note, watch out for those Juggalos; they’re a dangerous gang….Producer Black Milk and Detroit MC Danny Brown had a fairly impressive outing this week, as their collaborative project which has the runtime of an EP sold over 800 units. The reason this is particularly noteworthy is because the group basically gave the album away for free by spreading a stream of the album prior to its release, so I guess the people liked what they heard. Check back next week as Mac Miller is sure to dominate the charts with the release of his full-length debut, Blue Slide Park.
Wale “Ambition” – 163,889 (42% digital) [read review]
Insane Clown Posse “Featuring Freshness” – 2,917 (5% digital)
Black Milk & Danny Brown “Black & Brown” – 832 (72% digital)
Idle Warship“Habit Of The Heart” - 464 (75% digital)
Torae“For The Record” - 411 (96% digital)
Maybe it’s because I’m stuck in my own little bubble of obscure hip-hop, but I had no idea that Boyz II Men had a new album out. They topped the charts this week for urban releases, although Coldplay owned the Billboard 200 this week by selling 447,000 units of their latest album Mylo Xyloto. In my eyes, the real story this week is the success of Jedi Mind Tricks’ seventh studio album, Violence Begets Violence, as it marks the group’s first release without their producer, Stoupe. Despite mixed reviews and reluctance from longtime fans, the album moved nearly 4,500 units in its opening week. Statik Selektah and Freestyle Fellowship also fared well during their albums’ opening week, while Korean rapper/producer/songwriter Tablo had a moderately successful opening week for the international release of his debut EP, Fever’s End Pt 1, which was quickly followed by Pt. 2.
Boyz II Men “Twenty 18,385 (46% digital)
Jedi Mind Tricks “Violence Begets Violence” – 4,351 (60% digital) [read review]
Statik Selektah “Population Control” – 1,520 (45% digital) [read review]
Freestyle Fellowship “Promise” – 713 (32% digital)
Tablo “Fever’s End, Pt 1″ - 389 (100% digital)
Terrace Martin“Locke High 2″ - 369 (100% digital)