The Cult of Earl is in full force, with kids wearing lippy masks in tribute to the young rhyming phenom. Something about this corny video almost diminishes the album it’s meant to advertise but not much could do that, ultimately. The reaction to Frank Ocean here, though, shows just how much icon-making is happening in the mills of Odd Futurism.

Video: Odd Future Pop-Up Shop Tour

 |  September 22, 2013
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The Kids Are All Right. Odd Future is spreading their special brand of love and merchandise all over the globe. The Wolf Gang is full of characters, like a rap Sesame Street, and their loyalists can’t get enough of the beaming, oddball personalities that come with the package. Be sure to check for them in a town near you. Guaranteed positive feedback.

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On July 20, 2013, Peter Rosenberg hosted the second annual Peterpalooza. The event, which took place at Williamsburg Park in Brooklyn, New York, featured performances by Odd Future, Meek Mill, ScHoolboy Q, Joell Ortiz, World’s Fair, and many more. Click through see the slideshow to see all of the happenings from this year’s Peterpalooza. All photos by Bernard Smalls.

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