KICKED TO THE KERB

 |  August 28, 2008
5,658
4

If it isn’t raining then it is certainly pouring in the world of Damon Dash right now. With two properties close to foreclosure, the brain behind the Roc in the early days has just recently lost his deal with Pro Keds. dash was brought on board to give the sneaker line a new face lift back in 2004 but now the company has decided to take the sneaker which turns 60 this year in a new direction and unfortunately Dame isn’t part of that.
“It was just a matter of timing,” said Stride Rite spokeswoman Debra Fernandez. “We just wanted a new direction,” she went on to explain. Since the highly publicized split from Rocafella in 2004 Dame Dash has never really had the success dame he had when he was throwing up the Roc thats for sure.