Asher Roth is one hungry MC.  Don’t believe me?  Then check out this video, directed by Rik Cordero.  Asher shows off his lyrical prowess and his appetite in this one, sampling some NYC’s finest fast foods (most notably Shake Shack).  His outfit looks eerily similar to the one in this video though.

Action is currently working on a new mixtape with producer Alchemist called Rare Chandeliers. “The Symbol” serves as the first look into the project. The video for the project, directed by Rik Cordero shows a crime-fighting Bronson donning a blonde wig and is sure to invoke laughter. Not to mention the song is pretty smooth.

Check out the Rik Cordero directed video for the title track off Jared Evan’s upcoming The 4th Chapter EP set to drop June 26th. Click here to see our exclusive interview with Jared.

1982, the producer/rapper duo consisting of Statik Selektah and Termanology, show us why they’re “Up Every Night” in their latest Rik Cordero directed video. Go get their 2012 album when it drops May 22. Also, check out our recent exclusive interview with Rik Cordero.

Here’s video for the first single from Stalley’s Savage Journey to the American Dream, directed by Rik Cordero. (more…)

Rik Cordero directed video for Action Bronson and Party Supplies’ “Hookers at the Point,” inspired by the HBO Documentary, features Bam Bam as the fur-and-gold-swagged pimp, Silk a.k.a. Montel. (more…)

Rik Corder behind the lens.  (more…)

!llmind on the track, and Rik Cordero behind the lens. Lookout for The 4th Chapter coming sooner than you think.