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Artist: Obie Trice

Album: Bottoms Up

Label: Black Market Entertainment

Date: 4/3/12

 

“O-Trice, Back At It!”  Six years after the release of Second Rounds On Me, Obie Trice is back with his third album, Bottoms Up, which keeps in line with his other alcohol-inspired album titles.  Ten years ago Eminem memorably sampled the line “Obie Trice, real name, no gimmicks” from Obie Trice’s “Rap Name” on “Without Me.”  Now, Obie maintains his “no gimmicks” attitude on this project and even brings the line back on “Ups & Downs.”

His past albums, Cheers and Second Rounds On Me, featured many collaborations and with only four features on this sixteen track album Obie Trice seems more comfortable showcasing his lyrics and flow on his own.  The subject matter of the album is light and ranges from the type of woman Obie fantasizes about on “I Pretend” to the story of his career and relationships within the rap game.

Although Obie Trice split from Shady Records in 2008, Eminem has a strong presence on the album through samples, shout outs, production, and a feature.  The project kicks off with a Dr. Dre produced introduction on which Obie spits a verse letting us know that on this album he is “simply spittin whats in O-Trice’s system.”  He then thanks all those who have helped and supported his career so far.  The intro is followed by the energetic “Going Nowhere.”  Obie shows his confidence and lets us know he’s “in this to win this” over Eminem’s production.  The first single off the project, “Battle Cry” features Adrian Rezza and was produced by his brother Lucas Rezza.  It was released last summer.  On the track, Obie reminisces about his critics and past albums.  He starts each verse with his catchy battle cry of “O-Trice, Back At It” reminding us of his perseverance in the game.  The second single “Spend The Day” features singer, Drey Skoni and was produced by Detroit rap/production trio NoSpeakerz, who produced a third of the album.  The track tells the story of what its like for a woman to spend a day with Obie.  “Spill My Drink” is a catchy track on which Obie mentions his album delays and who has stuck by him through all this time.

On the highly anticipated Statik Selektah produced “Richard,” Obie and Slim take it back to “Shady 1.0” with alternating verses packed full of references about them being “dicks” with Eminem on the chorus.  Obie comments on Interscope, as a label, and his issues with the industry on “Ups & Downs” and “Hell Yea.”  He also addresses his relationships with Eminem and Dre accompanied by a few Dre and Em samples on “Hell Yea.”  Trice and the late MC Breed represent for the Michigan rap scene on “Crazy.”  “Lebron On” is the story of Obie’s career told through basketball metaphors and comparisons to Lebron.  It discusses overcoming obstacles and being underrated and hated on.  Obie ends the last track with a shout out to “the G-Unit he knows” and a request to follow him on twitter @RealObieTrice.

A few tracks such as “BME Up” or “Secrets” would have been a good fit for a 50 Cent verse or chorus, but they are solid tracks anyway.  There is an early 2000s classic feel to the album which maybe because he started the project so long ago. Obie’s verses are authentic and unaffected and uninfluenced by current music.  The overall production of the album is solid and a good fit for Obie’s style.  Many tracks have memorable witty lines and metaphors like “The way I hurt em with the ‘Yeshe call me Amber Rose.”  Although some tracks are more memorable than others, the project is comprised of well-written verses, catchy choruses and diverse flow, and definitely worth a listen.

 

 


Purchase Bottoms Up on iTunes

 

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For this cut off their sophomore album, 2012, 1982 (Statik Selektah & Termanology) recruited the talent of Freddie Gibbs and Slaughterhouse member Crooked I. Be sure to cop the album when it comes out on May 22nd.

1982 “Make It Out Alive” ft Freddie Gibbs & Crooked I

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Photos: iHipHop & Friends @ SXSW 2012

 |  March 21, 2012
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On Saturday March 17, 2012 iHipHop, Babygrande and The Madbury Club put on a one of a kind SXSW showcase at Haven in Austin, Texas. Thousands left happy after witnessing the legendary GZA of Wu-Tang Clan perform alongside Grammy Award winning Latin funk band, Grupo Fantasma (Brownout). In addition to this monumental performance, Jet Life, Marz Lovejoy, Flatbush Zombies, T. Mills, The Airplane Boys and Mod Sun all took the stage to deliver incredible showings, while DJ Statik Selektah held down the wheels of steel for the evening. For those in attendance, click through this slideshow to relive this eventful occasion, and for those who couldn’t make it, click through to check out some tremendous photos from the showcase. All photos by Lucas Alvarado / Far Fetched Future. Copyright 2012 Gadfly Communications, Inc.

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iHipHop will return to SXSW this year for yet another incredible official showcase. Being that it’s our third-year in a row bringing the best and brightest in all of hip-hop to Austin, Texas, we had no choice but to pull out all of the stops. We couldn’t have done it all by ourselves, so big shout outs to our co-presenters Babygrande and The Madbury Club.

This year GZA of the Wu-Tang Clan will headline the event, while being backed by none other than Grammy Award winning band Grupo Fantasma (Brownout). The showcase will also include performances by east coast hardcore veterans M.O.P. as well as Curren$y’s entire Jet Life crew (Trademark Da Skydiver, Young Roddy, Smoke DZA, Sir Michael Rocks of The Cool Kids, Fiend, Cornerboy P & Street Wiz), Marz Lovejoy, Flatbush Zombies, T. Mills, Airplane Boys, Mod Sun and DJ Statik Selektah.

Whether you’re a hip-hop head or a casual listener, this is place to be. The showcase will take place on Saturday March 17, 2012 at Haven, located at 409 Colorado, Austin. Doors at 8pm. For more information, visit SXSW.com

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