Nelly is getting ready to make some major moves, both with and without his clothes. His energy drink PIMP juice which caused excessive controversy when it came onto the market in 2003 is ready to break out onto shelves in both France and Sweden. Already seen as a prominent refreshment in the French NBA, Pimp Juice will also be an official sponsor for teh Swedish MTV awards later this year.
Nelly is also the new cover boy for Sean John underwear which Diddy is said to be overjoyed about having Nelly onboard to make him more money. This is what he had to say about the St Louis front man. “I have known Nelly for many years and I really admire his work. To me, Nelly is the quintessential definition of the Sean John man. He has the attitude, the swagger, and most of all the physique that our customers can both aspire and relate to. And let’s be honest, all of the ladies out there are going to be thanking us for this campaign.”